Effects of experiential motivation and customer engagement on customer value creation : analysis of psychological process in the experience-based retail environment
Year of publication: |
2020
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Authors: | An, Myoung-a ; Han, Sang-Lin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 389-397
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Subject: | Customer engagement | Experiential motivation | Social Interaction | Value creation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Kundenwert | Customer value | Motivation | Leistungsmotivation | Work motivation | Kundenintegration | Customer integration | Einzelhandel | Retail trade |
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