Rewerts, Astrid Lucie; Hanf, Jon Henrich - European Association of Agricultural Economists - EAAE - 2006
developed during the process of socialisation are part of a culture and differ depending on one's cultural background. Therefore …, culture- specific values result in specific consumer behaviour. The aim of our paper is to combine research about buying … motives (generally speaking, consumers' personal values) and about culture- specific consumption patterns. Knowledge of these …