Will online shopping lead to more brand loyalty than offline shopping? : the role of uncertainty avoidance
Year of publication: |
2024
|
---|---|
Authors: | Guo, Bingxuan ; Wang, Dian |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 1, p. 92-109
|
Subject: | brand loyalty | online shopping versus offline shopping | culture | uncertainty avoidance | perceived predictability | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markentreue | Brand loyalty | Risiko | Risk | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction |
-
Analyzing the effect of one-stop shopping on purchase intention in e-commerce
Ertemel, Adnan Veysel Veysel, (2022)
-
Analyzing the effect of one-stop shopping on purchase intention in-commerce
Ertemel, Adnan Veysel Veysel, (2022)
-
Ezenwafor, Ebuka Christian, (2021)
- More ...
-
Culture, relationship norms, and dual entitlement
Chen, Haipeng, (2018)
-
Wang, Dian, (2024)
-
Spatio-temporal evolution of technology flows in China : patent licensing networks 2000-2017
Yang, Wei, (2021)
- More ...