Nowadays at a time which is characterized by the globalization and the economic crisis, the cities seek new ways to become competitive by demonstrating their comparative advantages. The competitiveness of the city however, cannot be enhanced only via spatial planning regulation. For that...

The place marketing concept is one of the popular concepts to analyze and promote countries, regions, cities and towns. The intensification of competition for investment, tourism and human resources among European cities and towns has increased the importance of being unique. Consequently this...