City integrated marketing communication : identification and measurement framework
Magdalena Daszkiewicz, Edyta Mazurek, Anetta Pukas
| Year of publication: |
2023
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|---|---|
| Authors: | Daszkiewicz, Magdalena ; Mazurek, Edyta ; Pukas, Anetta |
| Published in: |
Argumenta oeconomica. - [Wrocław] : [Wrocław University of Economics], ZDB-ID 2892843-X. - Vol. 50.2023, 1, p. 5-32
|
| Subject: | city integrated marketing communication | city marketing | integrated marketing communication | measurement framework | place marketing | scale development |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.15611/aoe.2023.1.01 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014279365