aiming at commercial objectives through sports sponsorship. The most successful sports sponsorships are based on a good … studies the main factors for successful relationships in the context of sports sponsorship are identified and discussed. …The emphasis on relationships - as opposed to transaction-based exchanges - is redefining the marketing domain. Sports …

Although sport is generally defined as motor activity, it has always been much more than that. Many years ago, people … special status of sports that lasts until today. Since management and sports follow the same objective of achieving highest … psychological values and strategies of professional sports, by first looking at the general framework of professional sports and …

. However, in this paper we seek to examine the opposite perspective: What can a company learn from sports? In which ways can … sports management serve as a role model for corporate management? We start with the description of some existing parallels … between sports and corporate management in general. We then focus on how sporting organizations make use of globalization …