Fernandes, Teresa M.; Proença, João F.; Kannan, P.K. - Faculdade de Economia, Universidade do Porto - 2008
business relationships, the Nordic approach to services relationships and, the managerial and Customer Relationship Management … unresolved. Is the concept of relationship marketing ubiquitous and can it be applied to every context? Are relationships alike … contexts? We present a historical analysis of relationships marketing that could contribute to a better understanding of what …