The increase in various social problems has caused practitioners to review fear appeals in order to influence behaviour. The Aids pandemic is a major concern and some advertising campaigns do not seem to be producing the expected results. This study used structural equation modelling to...

The author conducted an empirical study with the goal of demonstrating that there are different types of breastfeeding nursing mothers depending on their knowledge, attitudes and behaviours. In addition results showed that each type of mother fits a different emotional profile, moreover each...

The social enterprise knows a dynamic of organization and functioning, under different legal forms, starting from NGO to enterprise, covering the domain of public services, functioning independently or in public sector - private sector partnership. It plays a dominant role in the economic...

In recent years, researchers and health care professionals have shown an increasing interest in the health gain associated with breastfeeding and in the problems arising from bottle feeding. It seems that there has been an ideological shift towards the belief that breastfeeding is beneficial and...

Of the different fields of study which have examined fair trade, the one based on analysis of consumer characteristics is perhaps one of the most recent. This study aims to contribute to the knowledge in this area determining for the particular case of Valencia, notoriety of the fair trade...

This study examines the relationship between perceived risk dimensions in the generic drug market, a topic that has not been sufficiently investigated and that is interesting from an academic perspective, as well as from a social point of view. The current research work proposes a model...

One of the greatest concerns of modern society is the deterioration of the environment. Individuals are becoming increasingly aware of the level of pollution existing on the earth and the imminent shortages of non-renewable energies. The aim of this study is to find which factors most influence...

In recent years, the concern with the environment favoured the sprouting of a new segment of consumers: the green or ecological consumers. This growing concern with the environment and the greater selectiveness and demands of consumers represent an immediate challenge for green marketing. This...

The last two decades have been fruitful in the development of research into ethical consumer behaviour. Notwithstanding this growing interest, the majority of studies focuses on measuring consumers' ethical attitudes and beliefs, neglecting the understanding of actual behaviour. This...