Green Consumer Market Segmentation: Empirical Findings from Portugal
Year of publication: |
2010-07-05
|
---|---|
Authors: | Paco, Arminda ; Raposo, Mario |
Institutions: | Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) |
Subject: | Consumer behaviour | Environment | Marketing Segmentation | Green marketi ng |
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