This document makes a critical analysis of the concept of Corporate Social Action (CSA), proposes a definition for this concept and makes a typology about different forms of CSA. It also discusses the relationship between this concept, the Corporate Social Responsibility (CSR) and Corporate...

The most recent epistemological evolution of corporate social responsibility (CSR) is analyzed to extend previous state-of-the-art research by de Bakker et al. (2005 and 2006) both in management and marketing literatures. A three judges based Content Analysis of 570 papers published from 2003 to...

The aim of this article is to provide an overview of the ways in which companies activating in Romania approach corporate social responsibility (CSR) - whether strategically, integrating CSR in the company's sustainable development policies and strategy, or as a short-term public relations...

This work examines the question of Corporate Social Responsibility (CSR), and its implications for marketing research. Since a description of its social origins, we review the literature and the lines of research into CSR, especially in the marketing area. As a conclusion, we suggest diverse...

In the last few decades, in Croatia and other countries, corporate social responsibility has been acquiring new dimension. Companies follow the impact of their activities on customers, suppliers, employees, shareholders, and other stakeholders, as well as the environment. They have recognized...

Corporate social responsibility (CSR) is one of the significant concepts in the corporate marketing literature and refers to a firm's engagement in activities that promote a social agenda beyond law requirements. The present study aims to investigate the role of corporate brand love on perceived...

Corporate social responsibility (CSR) can take various forms. Its emphasis can be on consumers, environment and/ or employees. The major goal of CSR activities, whoever they are aimed at, is to create an image of a company as responsive to the society and based on that, build the competitive...

This paper presents a descriptive overview of the management actions for the benefit of the Community, carried out by companies belonging to business organizations that promote CSR in Uruguay. In the first place the paper contains an analysis of the documentation provided by this kind of...

The principal aim of this study is to analyze the internal and external Corporate Social Responsibility (CSR) functions attributed by university students to enterprises in their habitual economic activity, just as the influence of academic background in such subjective perceptions. Self-reported...

This paper addresses the analysis of the relationship between the discourse of businessmen and managers on the progress that their companies have reached in CSR and the progress actually achieved. It starts with a review of the literature on CSR, from which it follows that there is a different...