1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online education / Ormond Simpson -- 5. Marketing and promoting...

"This book presents comprehensive research on the implementation of organizational and end user computing initiatives to further understand this discipline and its related fields"--Provided by publisher.

"This book examines practical research and case studies on such benchmark topics as biometric and security technology, protection of digital assets and information, multilevel computer self-efficacy, and end-user Web development. It offers library collections a critical mass of research into the...

1. Ethical practices and implications in distance education: an introduction / Ugur Demiray, Ramesh C. Sharma -- 2. Ethical conundrums in distance education partnerships / Michael F. Beaudoin -- 3. Ethics in interactions in distance education / Paul Kawachi -- 4. Ethics in the ambit of distance...

1. Information systems success and failure--two sides of one coin, or different in nature? : an exploratory study / Jeremy Fowler, Pat Horan -- 2. Achieving sustainable tailorable software systems by collaboration between end-users and developers / Jeanette Eriksson, Yvonne Dittrich -- 3....