This study explored the roles of nutrients in the demand for food through utility theory. The findings support the argument that nutrients play important roles in the demand for food. The 1987-88 Nationwide Food Consumption Survey data were used. The impacts of six nutrients (carbohydrates,...

Both a single equation model and Rotterdam demand system were used to estimate the impact of advertising on OJ demand. In the single equation model, OJ gallon sales were related to OJ advertising, grapefruit juice advertising, the price of OJ, seasonality variables, consumer income, and a dummy...

Demand relationships for two closely related products -- grapefruit juice and grapefruit-juice cocktail -- were estimated from grocery-store scanner data to analyze the contention that consumer confusion exists between the two products. Results suggest confusion may exist, with grapefruit-juice...