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Managing in an age of modularity / Carliss Y. Baldwin and Kim B. Clark -- Fast, global, and entrepreneurial : supply chain management, Hong Kong style : an interview with Victor Fung / Joan Magretta -- How Chrysler created an American Keiretsu / Jeffrey H. Dyer -- The power of trust in...
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Vorwort -- Nutzwertanalyse -- Positive und normative Entscheidungsanalyse -- Harvard-Verhandlungsmethode -- Kennzahlen der Marktforschung -- ABC-Analyse, BCG-Matrix -- Marketing-Mix -- Service Blueprinting -- Kategorien der Vergütung -- Institutionenökonomik in der Pflege -- Grundsätze der...
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