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~institution:"French Bureau de Vérification de la Publicité"
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French Bureau de Vérification de la Publicité
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Macro-Marketing Seminar <1976, Boulder, Colo.>
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Outside participation in advertising selfregulation : the case of the French Bureau de Vérification de la Publicité (BVP)
Boddewyn, Jean J.
- In:
Journal of consumer policy : consumer issues in law, …
7
(
1984
)
1
,
pp. 45-64
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