In Chapter II we investigate consumer behavior when facing target rebates, a rebate practice challenged by antitrust law. In three experiments, we confirm the hypothesis derived from Cumulative Prospect Theory (CPT), that target rebates are likely to create psychological switching costs that can...

In this dissertation the influence of social networking sites (= SNSs) on the daily lives of their users was analyzed. In the theoretical part, the concept of online social capital was developed as a theoretical framework through which to understand and analyze the use of these websites. On the...