The moderating role of age on social media marketing activities and customer brand engagement on Instagram social network
Year of publication: |
2022
|
---|---|
Authors: | Hazzam, Joe |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 23.2022, 2, p. 197-212
|
Subject: | Age | Brand loyalty | Customer engagement | Fast fashion brands | Instagram | Social media marketing | Online-Marketing | Internet marketing | Social Web | Social web | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Mode | Fashion | Markentreue |
-
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad, (2023)
-
Kiran, Faiqa, (2024)
-
Effects of social media marketing and selected marketing constructs on stages of brand loyalty
Suha Fouad Salem, (2021)
- More ...
-
Doctoral publishing as professional development for an academic career in higher education
Wilkins, Stephen, (2021)
-
Hazzam, Joe, (2023)
-
Wilkins, Stephen, (2023)
- More ...