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~institution:"Gesellschaft für Innovatives Marketing"
~person:"Bauer, Hans H."
~person:"Diller, Hermann"
~person:"Kenning, Peter"
~subject:"Beziehungsmarketing"
~subject:"Germany"
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Grundprinzipien des Marketing : [Marketing Instrumente, Marketing Probleme, Marketing Methoden, Marketing Modelle, Marketing Strategien]
Diller, Hermann
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2002
Persistent link: https://www.econbiz.de/10001689598
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Neue Entwicklungen in der Marktforschung
Diller, Hermann
(
ed.
)
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2002
Persistent link: https://www.econbiz.de/10001691317
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3
Mehr Effizienz im Marketing
Diller, Hermann
(
contributor
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Haas, Alexander
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001641451
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Der moderne Verbraucher - neue Befunde zum Einkaufsverhalten
Diller, Hermann
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ed.
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2001
Persistent link: https://www.econbiz.de/10001609966
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