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~institution:"Graduate School of Management, St. Petersburg State University"
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Graduate School of Management, St. Petersburg State University
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Influence of print advertising on the perception of Shalimar perfume (1925 - 2010)
Andreyeva, Aliona N.
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Graduate School of Management, St. Petersburg State …
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2010
Full text in Russian. Executive summary in English is available at pp. 43.
Persistent link: https://www.econbiz.de/10008925077
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