This conceptual article presents the current criticisms to relationship marketing and important concepts developed in … marketing paradigm: are all customers willing to commit to a service or are they forced against their own freedom? The last …

giving the right answers (distributive, procedural and interactional) to such complaints is essential. Relational marketing …

the concept of brand? And if so, how do copyright and trademark institutions work together to stimulate and promote … allow the appropriation of a meaningful good also confer a brand on it, identifying its sources. This leads to mixed …

suppliers and customers. Our communication will focus on knowledge, labour markets and work in the context of Thailand. Thailand … viability of these scenarios in Thailand. We start with a short analysis of the state of science, technology and education in … Thailand (section 1). The conclusion is that formal knowledge is lagging behind and that improvements will take time. The …

developed countries for its impact on employment, wages and the welfare state, is not an issue at stake in Thailand for the … revolution and knowledge will impact Thailand in the near future because they are shaping a new international division of labour … as the “taylorist” division of labour”. Thailand has benefited for decades from the “taylorist” division of labour to …

profiles in Thailand over 1990-2008 ; review of methodologies low carbon scenario The conclusion will address the rationale for …

, taking into account brand familiarity, branding and distribution strategy as explanatory variables for the possible dilution … quality than the other products a brand currently sells, in the category of the pre-existing brand (Magnoni and Roux, 2008 … category called Masstige, which stresses that the prestige brand targets a mass market (Silverstein and Fiske, 2003; Danziger …