perceptual disadvantages of separate-item bundles compared to pre-wrapped bundles.Design/methodology/approachThe marketing …

bundling is more and more used in mass marketing. Nevertheless, till now, no research has focused on its efficiency. The … been identified. An experimentation on a sample of 120 adult consumers was then set up to test the hypotheses derived from …

relies on prospect theory, already used in marketing literature to study the effects of price and promotional techniques …

agents' ability to build a correct shared representation of the competencies of the other agents. We lead two sets of …

Several recent works point out that design is one of the main driver of innovation. Therefore, it is interesting to … analyze how design contributes to these last process. The point of view we present in this communication assumes that design …

The aim of this paper is to shed light on an innovative strategy for the design of generic technologies (GTs). Research … on radical innovation management, while recognizing the success of GTs, generally describes their design according to …-and-learning strategy is not necessarily the only strategy to design a GT; 2) beyond technological breakthrough, the value of GTs also …

stakeholders in the design of new objects, co-design has been advertised as a way to generate innovation in a more efficient and … fact that co-design workshops are gatherings of participants with little design credentials and often no prior … workshops in order to better understand what codesign really yields in terms of design outputs and relational outcomes. Our data …

sample of 50 products recognized as "low cost") and aims to develop a framework to classify them through their design …, following a functionalist design approach; and ii) 'smart low cost design', that develops a less costly new product from scratch … answering to consumer needs, and that can be linked to innovative design theories. These two models should not be mixed up with …