O'kane, Conor; Mangematin, Vincent; Geoghegan, Will; … - HAL - 2014
build legitimacy by shaping identity with university academics and management. In undertaking this research we draw on 63 … identity-conformance and identity-manipulation to shape a dual identity, one scientific and the other business, with academics … and management respectively. We show how this combination of identity strategies is ineffective for legitimizing the TTO …