A synthetic framework to study cognitive views of the self and properties of ethnic/cultural identity in consumer behaviour : a review and proposed research agenda
Year of publication: |
2013
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Authors: | Andronikidis, Andreas |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 13.2013, 4, p. 303-328
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Subject: | Culture | Ethnicity | Identity | Self-concept | Social structure | Consumer behaviour | Konsumentenverhalten | Persönlichkeitspsychologie | Personality psychology | Kulturelle Identität | Cultural identity | Kognition | Cognition | Ethnische Gruppe | Ethnic group |
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