Narrow search
Showing 1 - 10 of 93
Cover Image
Perceived value and trustworthiness of a multi- promotion offer
Pechpeyrou, Pauline De; Parguel, Béatrice; Mimouni, Aîda - HAL - 2006
The goal of this paper is to evaluate the efficiency of monetary multi-mechanism promotions. These promotions include in the same communication several techniques offered either by the retailer or by the producer. The conceptual framework relies on prospect theory, already used in marketing...
Persistent link: https://www.econbiz.de/10009393796
Cover Image
Format Effects in Volume Discounts to Consumers
Parguel, Béatrice; Pechpeyrou, Pauline De; … - HAL - 2007
PurposeUsing a classification of benefits and costs of promotional offers (Raghubir et al., 2004) along three routes - economic, informational and affective - this paper aims at evaluating, from the consumer's point of view, the relative perceptual disadvantages of separate-item bundles compared...
Persistent link: https://www.econbiz.de/10009418532
Cover Image
Consumer's perceptions and evaluations of virtual bundling
Sabri-Zaaraoui, Ouidade; Desmet, Pierre; Pechpeyrou, … - HAL - 2006
been identified. An experimentation on a sample of 120 adult consumers was then set up to test the hypotheses derived from …
Persistent link: https://www.econbiz.de/10009418539
Cover Image
Impact of information on intentions to vaccinate in a potential epidemic: swine-origin Influenza A (H1N1)
Chanel, Olivier; Luchini, Stephane; Massoni, Sébastien; … - HAL - 2010
democracies, governments need to convince their populations through efficient and persuasive information campaigns. In the context …, with 175 participants, to explore what type of information can induce change in vaccination intentions at both aggregate …, and that it is information of a purely scientific nature that has the only significant positive effect on intention to …
Persistent link: https://www.econbiz.de/10010930176
Cover Image
Vers une théorie connexioniste de la firme.Towards a Connexionist Theory of the Firm. How Knowledge is Treated in Economic Analysis
Paulré, Bernard - HAL - 2005
de l'information et de la connaissance. Nous opposons, ce qui est banal dans le domaine de sciences cognitives, et ne l …
Persistent link: https://www.econbiz.de/10010750728
Cover Image
Incertitude scientifique et décision publique: le recours au Principe de Précaution
BOUGLET, Tania; Lanzi, Thomas; Vergnaud, Jean-Christophe - HAL - 2006
Dans cet article, nous formalisons deux critères de décisions qui tentent de rendre compte de deux logiques différentes d'interprétation du Principe de précaution. Le premier critère correspond à la maximisation du minimum de l'espérance d'utilité alors que le second critère correspond...
Persistent link: https://www.econbiz.de/10010750749
Cover Image
The Duality of Knowledge.
Hildreth, Paul; Kimble, Chris - HAL - 2002
stored - an approach more deserving of the label Information Management. Recently there has been recognition that some …
Persistent link: https://www.econbiz.de/10010898455
Cover Image
L'économie sociale et solidaire : identité, dynamique et enjeux de l'observation.
Baulard, François - HAL - 2008
social et politique, et de soutenir son propre développement. Cela dépend, notamment, de la production d'une information …
Persistent link: https://www.econbiz.de/10010898521
Cover Image
Quelques ouvertures d'un " atelier de dialogue " sur l'acceptabilité sociale du CSC
Mardon, Gilles - HAL - 2010
Le corpus de ce chapitre est constitué par la transcription intégrale d'un atelier de dialogue tenu en avril 2007, un atelier d'une durée de quelques heures réunissant une cinquantaine de participants. Cet atelier faisait suite à une matinée consacrée à des exposés thématiques relatifs...
Persistent link: https://www.econbiz.de/10010898603
Cover Image
Effective Virtual Teams for New Product Development
Ebrahim, Nader Ale; Ahmed, Shamsuddin; Rashid, Salwa … - HAL - 2012
At present, the existing literature shows that the factors which influence the effectiveness of virtual teams for new product development are still ambiguous. To address this problem, a research design was developed, which includes detailed literature review, preliminary model and field survey....
Persistent link: https://www.econbiz.de/10010898640