Narrow search
Showing 1 - 10 of 83
Cover Image
L'influence de la marque, de la juxtaposition et de la coordination sur l'évaluation et l'intention d'achat : une approche expérimentale en magasin
Lessassy, L.; Jolibert, A. - HAL - 2010
L'influence des marques de distributeur sur le rayon a été négligée au profit de la coordination et de la juxtaposition des produits Cette recherche porte sur la manière dont les marques de distributeur ou nationales par leur interaction avec leur juxtaposition et leur coordination,...
Persistent link: https://www.econbiz.de/10008789376
Cover Image
Copyright and brands in the digital age: Internalizing the externalities of meaning
Bomsel, Olivier - HAL - 2013
the concept of brand? And if so, how do copyright and trademark institutions work together to stimulate and promote … allow the appropriation of a meaningful good also confer a brand on it, identifying its sources. This leads to mixed …
Persistent link: https://www.econbiz.de/10008789455
Cover Image
Counterproductive Environmental Performance Displays: Lessons from the Automotive Sector
Parguel, Béatrice; Benoît-Moreau, Florence - HAL - 2013
. An experiment conducted with a representative sample of consumers reveals that this obligation is counterproductive among …
Persistent link: https://www.econbiz.de/10010898924
Cover Image
How well does brand personality predict brand choice ?
Ambroise, Laure; Ferrandi, Jean-Marc; Merunka, Diwght; … - HAL - 2004
The research proposes a methodology allowing both the construction of a brand personality scale and the test of the … ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and … confirmatory analyses. A brand personality structure composed of 12 facets is uncovered and allows clearly differentiating brands …
Persistent link: https://www.econbiz.de/10008788845
Cover Image
Effect of Uncertainty about Others' Rationality in Experimental Asset Markets: An Experimental Analysis
Akiyama, Eizo; Hanaki, Nobuyuki; Ishikawa, Ryuichiro - HAL - 2012
We investigate the extent to which price deviations from fundamental values in an experimental asset market are due to the uncertainty of subjects regarding others' rationality. We do so by comparing the price forecasts submitted by subjects in two market environments: (a) all six traders are...
Persistent link: https://www.econbiz.de/10010933826
Cover Image
It is Not Just Confusion! Strategic Uncertainty in an Experimental Asset Market
Akiyama, Eizo; Hanaki, Nobuyuki; Ishikawa, Ryuichiro - HAL - 2013
To what extent is the observed mis-pricing in experimental asset markets caused by strategic uncertainty (SU) and by individual bounded rationality (IBR)? We address this question by comparing subjects initial price forecasts in two market environments - one with six human traders, and the other...
Persistent link: https://www.econbiz.de/10010933940
Cover Image
Ingratiation and Favoritism: Experimental Evidence
Robin, Stéphane; Rusinowska, Agnieszka; Villeval, … - HAL - 2012
We provide experimental evidence of workers' ingratiation by opinion conformity and of managers' discrimination in favor of workers with whom they share similar opinions. In our Baseline, managers can observe both workers' performance at a task and opinions before assigning unequal payoffs. In...
Persistent link: https://www.econbiz.de/10010929091
Cover Image
Impact of information on intentions to vaccinate in a potential epidemic: swine-origin Influenza A (H1N1)
Chanel, Olivier; Luchini, Stephane; Massoni, Sébastien; … - HAL - 2010
Vaccination campaigns to prevent the spread of epidemics are successful only if the targeted populations subscribe to the recommendations of health authorities. However, because compulsory vaccination is hardly conceivable in modern democracies, governments need to convince their populations...
Persistent link: https://www.econbiz.de/10010930176
Cover Image
Social- and Self-Image Concerns in Fair-Trade Consumption: Evidence from Experimental Auctions for Chocolate
Teyssier, Sabrina; Etilé, Fabrice; Combris, Pierre - HAL - 2012
-image concerns (when everybody sees everyone else). A laboratory experiment is designed to identify separately these concerns, using …
Persistent link: https://www.econbiz.de/10010930214
Cover Image
Endogenous Leadership: Selection and Influence
Arbak, Emrah; Villeval, Marie-Claire - HAL - 2012
-stage public good experiment with endogenous timing. We show that leading by making generous contributions is widespread and …
Persistent link: https://www.econbiz.de/10010541081