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Chatti, Mohamed Ali; Yousfi, Ouidad - HAL - 2011

The Islamic private equity (IPE) market has grown dramatically over the last few years. There are some similarities between venture capital (VC) and some traditional methods in Islamic financing. In medieval Islamic societies it is hard to pinpoint the starting of IPE but there were partnership...

Persistent link: https://www.econbiz.de/10010899105

Building brand equity with environmental communication: an empirical investigation in France

Benoît-Moreau, Florence; Parguel, Béatrice - HAL - 2011

Purpose Using Keller's (1993, 2003) brand equity framework, this paper investigates the impact of the firm's environmental communication on brand equity, and specifically its impact on brand image, through the strength and favourability of brand environmental associations....

Persistent link: https://www.econbiz.de/10009393817

Societal communication and brand equity

Benoît-Moreau, Florence; Parguel, Béatrice - HAL - 2007

Previous research on corporate social responsibility generally acknowledges that consumers develop more favourable perceptions of responsible firms. Yet few empirical works have focused on the effects of the firm's societal communication and of its characteristics on brand equity. In this paper...

Persistent link: https://www.econbiz.de/10009418533

Societal communication and brand equity

Benoît-Moreau, Florence; Parguel, Béatrice - HAL - 2007

Previous research works on corporate social responsibility (CSR) generally acknowledge that consumers develop more favourable perceptions of responsible firms. Yet next to nothing has been written on the effects of the firm's societal communication and its characteristics on brand equity. In...

Persistent link: https://www.econbiz.de/10009418534

« Retail Brand Equity: A PLS Approach

Jara, Magali - HAL - 2009

validated. The model is validated through a Path-PLS modelling process. This methodological choice is recommended when formative …

Persistent link: https://www.econbiz.de/10008791178

« Retail brand equity: a conceptual and differentiated approach »

Jara, Magali; Cliquet, Gérard - HAL - 2008

This research focuses on retail branding in France. A qualitative study aims at identifying which are the specific dimensions of brand equity to be adapted to retail brands and which feedback effects of brand extension can occur on the image of retailer when a retail brand (which is the extended...

Persistent link: https://www.econbiz.de/10008792257

Demand for Luxury Goods in a World of Income Disparities

Ray, Anna; Vatan, Antoine - HAL - 2013

This paper approaches international trade in luxury goods from demand side. It associates demand for luxury goods with … predicts that demand for luxury goods increases with the income gap between the two socio-economic groups (wealthy and non … luxury goods and hence they are willing to pay more for these. Next, we provide an empirical validation of these predictions …

Persistent link: https://www.econbiz.de/10010775820

Demand for Luxury Goods in a World of Income Disparities

Ray, Anna; Vatan, Antoine - HAL - 2013

Persistent link: https://www.econbiz.de/10011026182

Social networks: Prestige, centrality, and influence (Invited paper)

Rusinowska, Agnieszka; Berghammer, Rudolf; Swart, Harrie De - HAL - 2011

We deliver a short overview of di erent centrality measures and influence concepts in social networks, and present the relation-algebraic approach to the concepts of power and influence. First, we briefly discuss four kinds of measures of centrality: the ones based on degree, closeness,...

Persistent link: https://www.econbiz.de/10010635219

Counterproductive Environmental Performance Displays: Lessons from the Automotive Sector

Parguel, Béatrice; Benoît-Moreau, Florence - HAL - 2013

Using classical models of information processing and persuasion, this study examines the efficiency of European Directive 1999/94/EC, pertaining to automotive carbon emission information, as a means to encourage more sustainable consumption patterns. The Directive requires European carmakers to...

Persistent link: https://www.econbiz.de/10010898924