Showing 1 - 10 of 12
, taking into account brand familiarity, branding and distribution strategy as explanatory variables for the possible dilution …
Persistent link: https://www.econbiz.de/10011026069
The research proposes a methodology allowing both the construction of a brand personality scale and the test of the ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and confirmatory analyses. A brand personality structure composed of...
Persistent link: https://www.econbiz.de/10008788845
an opportunity to raise the strategic role of HR professionals through employer branding strategy, internal skills …
Persistent link: https://www.econbiz.de/10010820475
Purpose - Data from social media (SM) has grown exponentially and created new opportunities for businesses to supplement their business intelligence (BI). However, there are many different platforms all of which are in a constant state of evolution. The purpose of this paper is to describe a...
Persistent link: https://www.econbiz.de/10010898729
This paper examines the effects of tourism on labor employment, capital accumulation and resident welfare for a small … open economy with unemployment. A tourism boom improves the terms of trade, increases labor employment, but lowers capital … capital intensive, the fall in capital would not be so severe and the expansion of tourism improves welfare. However, when the …
Persistent link: https://www.econbiz.de/10010930192
Esta ponencia tiene como objetivo presentar y debatir algunos de los resultados alcanzados como parte de mi Trabajo Final de Master en Desarrollo y Cooperación Internacional (Universitat de Lleida). El trabajo tiene como punto de partida el caso particular del Archipiélago de Las Perlas...
Persistent link: https://www.econbiz.de/10010820890
related to the tourism industry. Two arguments support this choice. On the one hand, as stated by Maskell et al. (2005 … the tourism industry. Indeed, the tourism industry is structured by dispersed activities in nature, time and space that … need to be combined and assembled dynamically. On the other hand, the tourism industry has been one of the most innovative …
Persistent link: https://www.econbiz.de/10008790321
There is currently an increase in the media attention given to yachting harbour management. Some of these harbours have existed since the 1960s and yet, it is only recently that problems have arisen between public and private partners. This paper presents the case of leisure harbours and designs...
Persistent link: https://www.econbiz.de/10008794093
This paper analyses the impact of internet on the organization of industry and the marketdynamics in the tourism … activities, focusing in the European scene. Tourism incorporates many features ofthe contemporaneous information and … communication economy. Even if e-tourism still stands for a smallshare of the whole tourism activity, the paper establishes that the …
Persistent link: https://www.econbiz.de/10008794250
Las experiencias en cooperación en el ámbito del turismo y el desarrollo, fruto de la dilatada colaboración entre investigadores españoles y latinoamericanos, ha sido importante. Así lo constatan el número de proyectos financiados por el Programa de Cooperación Interuniversitario de la...
Persistent link: https://www.econbiz.de/10010898581