Destination branding & social media : developing theoretical propositions for the state of Jammu & Kashmir
Year of publication: |
2018
|
---|---|
Authors: | Amin, Insha ; Yousaf, Anish ; Gupta, Anil |
Published in: |
Journal of world economic review. - New Delhi : Serials Publ., ISSN 0973-4368, ZDB-ID 2467379-1. - Vol. 13.2018, 1, p. 39-50
|
Subject: | Branding | Destination Branding | Social media | Jammu & Kashmir | Tourism | Social Web | Social web | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing | Tourismus |
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