The postmodern paradigm based on a cultural and a symbolic perspective in marketing and consumer behaviour research … emerges from the criticism of the utilitarian logic that has prevailed in the research community in marketing and led …. As shown by Bergadaà (2006), researchers engaged in this path consider that the role of marketing in the contemporary …

second objectif est de déterminer dans quelles mesures le mode de financement de la gestion de ces déchets peut permettre une … taxe sur les producteurs en fonction du degré de pollution de chaque mode de gestion, s'est avérée être, au terme de notre …

&D, advertising and the competitive environment.The empirical findings confirm the predictions of a dynamic model that complements … advertising in order to extract maximal rents; thus, lower costs of ads may favor R&D. …

Advertising competes for scarce consumer attention, so more profitable advertisers send more messages to break through …

trade interacts with this problem of market intransparency. Sellers must communicate their offers through costly advertising …

. It highlights the effects of marketing and organizational innovation strategies on technological innovation performance …, evidence is found to support the impact of innovation in the marketing and organization fields on a firm's capacity to innovate …/value Few works have taken into account the role of other innovative strategies such as marketing and organization. At our …

) n'est pas étudié en tant que tel en marketing. En mobilisant les apports de la linguistique principalement et en les … combinant aux concepts marketing, cet article à visée exploratoire met en œuvre une approche abductive appliquée aux grands …