Improving sustainable fashion marketing and advertising : a reflection on framing message and target audience
Biatriz Guedes, Aurore C Paillard-Bardey and Anke Schat
Year of publication: |
2020
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Authors: | Guedes, Biatriz ; Paillard-Bardey, Aurore C. ; Schat, Anke |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 62.2020, 2, p. 124-126
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Subject: | consumer behavior | sustainable fashion | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Marketing | Textilhandel | Textile distribution | Nachhaltiger Konsum | Sustainable consumption | Bekleidungsindustrie | Clothing industry | Zielgruppe | Target group | Nachhaltigkeit | Sustainability |
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