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Do strategic partnerships create value? "The empirical case of SBF 250 firms"

Saci, Fateh; Aliouat, Boualem - HAL - 2014

Strategic partnerships are theoretically now considered as real levers of value creation. This value creation takes different forms . The objective of our research, after analyzing the results of empirical works focused on the acquisitions announcements impact on the stock market performance and...

Persistent link: https://www.econbiz.de/10010930057

The importance of design for firms' competitiveness: a review of the literature

D'Ippolito, Beatrice - HAL - 2014

products, firms' understanding and formulation of strategy, or other relevant actors' approach to innovation and technology …

Persistent link: https://www.econbiz.de/10010738948

Creating value : the case of iPhone's launch on the French market

Moreno, Christina; Besson, Madeleine - HAL - 2009

Major theoretical contributions have recently advocated a paradigm shift to a "new dominant logic for marketing", integrating customer-to-customer interactions and balancing "high tech and high touch" services. In this paper we attempt to illustrate the relevance of such a framework to...

Persistent link: https://www.econbiz.de/10008791701

Customer-Company Identification: A Study of Relational Consequences in the Non-Profit Sector

Volle, Pierre; Monnot, Elisa; Reniou, Fanny - HAL - 2009

In the first section, a literature review on identification enables a clear definition of the "Customer-Company Identification" construct to be given. Then in the second section, the conceptual framework and the main hypothesis are exposed. In the third section, an empirical investigation into a...

Persistent link: https://www.econbiz.de/10009368010

Potential effects of psychological reactant consumers on relationships marketing programmes

Darpy, Denis; Prim-Allaz, Isabelle - HAL - 2006

This conceptual article presents the current criticisms to relationship marketing and important concepts developed in the psychology to understand consumer reactance toward services packaged as formal contracts. A first part presents the numerous questions that researches are raising about the...

Persistent link: https://www.econbiz.de/10008788901

«FRIENDLY» COMPLAINING BEHAVIORS: TOWARD A RELATIONAL APPROACH

Prim-Allaz, Isabelle; Pras, Bernard - HAL - 1999

The relational approach is often presented as a strategy to retain customers, but it may also be an appropriate approach to encourage customers to complain, as a review of literature shows. Using information contained in complaints and giving the right answers (distributive, procedural and...

Persistent link: https://www.econbiz.de/10008789426

RELATIONSHIP MARKETING OF SERVICES: AN ANALYSIS OF SERVICE QUALITY AND SERVICE ENCOUNTERS THROUGH RELATIONAL NORMS -A DYADIC APPROACH BETWEEN BANK ACCOUNT MANAGERS AND SMES -

Prim-Allaz, Isabelle - HAL - 1999

The combined pressures of desintermediation, deregulation, and industrial restructuring have helped to redefine the nature and importance of bank-client relationships (Schell, 1996). Directors or treasurers of companies often recognize that their relationship is with the bank account manager,...

Persistent link: https://www.econbiz.de/10008790421

Learning from innovation echoes in mature organizations - The case of the automotive industry

Hooge, Sophie; Dalmasso, Cédric - HAL - 2011

In competitive industries, intensive and repeated innovation is a recognized necessity (Wheelwright and Clark, 1992; Le … Masson et al., 2010). Literature on innovation (Utterback, 1994; Henderson & Clark, 1990) distinguishes Dominant Design … revisions (radical innovations) from local improvements (incremental innovations). Regarding the innovation process management …

Persistent link: https://www.econbiz.de/10010548428

GESTÃO DE INOVAÇÃO: COMPARAÇÃO DE DUAS REALIDADES DISTINTAS - UNIVERSIDADE ESTADUAL DE SANTA CRUZ (ILHÉUS, BAHIA) E UNIVERSIDADE DE LA ROCHELLE (FRANÇA)

Holanda, Fabiana Carneiro Silva De; Segundo, Gesil … - HAL - 2013

Universidade de La Rochelle (ULR) (France) in relation to the activities of innovation management, intellectual property (IP) and …, the legislation on innovation of each country, patents deposited and cases of technology transfer are presented. The … regarding the legislation on innovation, from the databases of the universities, and from an interview with the director of the …

Persistent link: https://www.econbiz.de/10010721441

Organizing engineering / industrial design interface for innovation

Hirt, Olivier - HAL - 2003

concepts, for other fields but design innovation. We propose the structuring of this model using the "design objects" notion …

Persistent link: https://www.econbiz.de/10010898627

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