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In search of an alternative to shareholder value maximization

Giraud, Gaël; Renouard, Cécile - HAL - 2011

This paper argues that mainstream economic the- ory, far from providing an indisputable plea in favor of shareholder value-maximization, o ers striking arguments showing quite the opposite: pro t maximization cannot be a legitimate prioritar- ian goal for private rms. This opens the door for a...

Persistent link: https://www.econbiz.de/10009207103

Democratic corporate governance within fluctuating cooperative banks: A multidisciplinary diagnosis and proposition of orientations.

Jardat, Rémi; Gianfaldoni, Patrick; Hiez, David - HAL - 2010

The democratic question became of an ardent actuality within cooperative banks since the end of the 1990's. Founding … element of human-sized organizations that were the first mutual or cooperative Caisses, is democracy running the risk to … dissolve by necessity in the mature and hybrid giants that are the big banking cooperative groups nowadays? The present article …

Persistent link: https://www.econbiz.de/10008805083

In search of an alternative to shareholder value maximization

Giraud, Gaël; Renouard, Cécile - HAL - 2011

This paper argues that mainstream economic theory, far from providing an indisputable plea in favor of shareholder value-maximization, offers striking arguments showing quite the opposite : profit-maximization cannot be a legitimate goal for private firms. This opens the door for a widening of a...

Persistent link: https://www.econbiz.de/10011025817

Advertising and R&D: Theory and evidence from France

Askenazy, Philippe; Breda, Thomas; Irac, Delphine - HAL - 2010

&D, advertising and the competitive environment.The empirical findings confirm the predictions of a dynamic model that complements … advertising in order to extract maximal rents; thus, lower costs of ads may favor R&D. …

Persistent link: https://www.econbiz.de/10010738853

Shouting to be Heard in Advertising

Anderson, Simon P.; Palma, André De - HAL - 2012

Advertising competes for scarce consumer attention, so more profitable advertisers send more messages to break through …

Persistent link: https://www.econbiz.de/10010899933

Intransparent Markets and Intra-Industry Trade

Gormsen, Christian - HAL - 2012

trade interacts with this problem of market intransparency. Sellers must communicate their offers through costly advertising …

Persistent link: https://www.econbiz.de/10010635068

New trends on urban goods movement: Modelling and simulation of e-commerce distribution

Gonzalez-Feliu, Jesus; Ambrosini, Christian; Routhier, … - HAL - 2012

In this paper, a modelling framework to complete the recent scientific works on urban goods modelling is proposed. More precisely, we introduce a substitution procedure that estimates the number of trips and the corresponding travelled distances for shopping drive, home delivery and reception...

Persistent link: https://www.econbiz.de/10009323499

Synergies between Digital Social Networks (DSN) and e-commerce: an application of the Delphi method

Pelet, Jean Eric; David, Ballantyne; Nouet, Sébastien - HAL - 2011

The purpose of this paper is to offer customer relationship insights in what is a fast developing new e-commerce development strategy. We examine the potential synergies between digital social networks (DSN) and e-commerce websites, thus bringing e-commerce and DSN websites into the same...

Persistent link: https://www.econbiz.de/10009401098

L'expérientiel en point de vente. Le commerce physique réinventé pour faire face aux mutations du contexte concurrentiel

Courtois, Laëtitia - HAL - 2013

L'avènement du e-commerce est là ! Acheter sur internet est devenu bien plus facile, intuitif et surtout moins coûteux qu'en point de vente où le consommateur est stressé et sollicité de toutes parts. De plus, avec la montée en puissance des smartphones et leur capacité à rendre le...

Persistent link: https://www.econbiz.de/10010679661

Rapport de diagnostic : lancement d'une activité e-commerce au sein d'une activité traditionnelle : Jypy Jouet

Alleyron-Biron, Lucas - HAL - 2013

Ce rapport de diagnostic présente l'analyse du projet de lancement d'un site e-commerce commun à deux magasins spécialisés dans le jouet. L'objectif de ce document est d'identifier et d'apporter des éléments de réponse aux enjeux et difficultés spécifiques aux commerçants traditionnels...

Persistent link: https://www.econbiz.de/10010717777