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Benoît-Moreau, Florence; Parguel, Béatrice - HAL - 2007

Previous research on corporate social responsibility generally acknowledges that consumers develop more favourable perceptions of responsible firms. Yet few empirical works have focused on the effects of the firm's societal communication and of its characteristics on brand equity. In this paper...

Persistent link: https://www.econbiz.de/10009418533

Societal communication and brand equity

Benoît-Moreau, Florence; Parguel, Béatrice - HAL - 2007

Previous research works on corporate social responsibility (CSR) generally acknowledge that consumers develop more favourable perceptions of responsible firms. Yet next to nothing has been written on the effects of the firm's societal communication and its characteristics on brand equity. In...

Persistent link: https://www.econbiz.de/10009418534

Building brand equity with environmental communication: an empirical investigation in France

Benoît-Moreau, Florence; Parguel, Béatrice - HAL - 2011

Purpose Using Keller's (1993, 2003) brand equity framework, this paper investigates the impact of the firm's environmental communication on brand equity, and specifically its impact on brand image, through the strength and favourability of brand environmental associations....

Persistent link: https://www.econbiz.de/10009393817

« Retail Brand Equity: A PLS Approach

Jara, Magali - HAL - 2009

In large retail stores, France is characterized by market saturation and even a decline of several retail concepts such as variety stores, or even supermarkets and hypermarkets (Cliquet, 2000). This situation leads to a fierce competition and raises questions which affect marketing strategies of...

Persistent link: https://www.econbiz.de/10008791178

« Retail brand equity: a conceptual and differentiated approach »

Jara, Magali; Cliquet, Gérard - HAL - 2008

This research focuses on retail branding in France. A qualitative study aims at identifying which are the specific dimensions of brand equity to be adapted to retail brands and which feedback effects of brand extension can occur on the image of retailer when a retail brand (which is the extended...

Persistent link: https://www.econbiz.de/10008792257

Switching costs in competitive health insurance markets

Lamiraud, Karine - HAL - 2013

In this paper we investigate the possible presence of switching costs when consumers are offered the opportunity to change their basic health insurance provider. We focus on the specific case of Switzerland which implemented a pure form of competition in basic health insurance markets. We...

Persistent link: https://www.econbiz.de/10010898892

Counterproductive Environmental Performance Displays: Lessons from the Automotive Sector

Parguel, Béatrice; Benoît-Moreau, Florence - HAL - 2013

Using classical models of information processing and persuasion, this study examines the efficiency of European Directive 1999/94/EC, pertaining to automotive carbon emission information, as a means to encourage more sustainable consumption patterns. The Directive requires European carmakers to...

Persistent link: https://www.econbiz.de/10010898924

The Prospective Evolution of the Vietnamese Power Sector: The Vulnerability and Externality Analysis

Nguyen, Trinh Hoang Anh - HAL - 2013

sustainable is Vietnam's electricity development? What are the major factors explaining its performance relative to other Asian … examine how far the costs could affect on the electricity cost in Vietnam. In sensitivity analysis, the paper assesses the … impacts of international coal price's fluctuations on the electricity price and the trade balance of Vietnam. The study …

Persistent link: https://www.econbiz.de/10010698399

Modelling Transition And International Opening In Asia: The Case Of Vietnam With A Comparison With China And The "Asian Tigers"

Sand-Zantman, Alain; Brillet, Jean-Louis; Van, Cuong Le; … - HAL - 2000

is applied to the Vietnam case. A calibrated quantitative model performs a base line simulation from 1993 to 2010 …

Persistent link: https://www.econbiz.de/10010738574

How firm characteristics affect the level of constrain to growth : An empirical analysis of micro and small firms in Vietnam

Do, Thi Quynh Trang - HAL - 2009

is in the center of interest of many developing countries, so does the case of Vietnam. By investigating the importance … Household's Living Standard in 2004 in Vietnam, we find that firms with different characteristics, among them : firm size, firm …

Persistent link: https://www.econbiz.de/10010738588