The role of selected marketing mix elements in consumer based brand equity creation : milk industry in Vietnam
Bang Nguyen Viet and Tuan Nguyen Anh
| Year of publication: |
2021
|
|---|---|
| Authors: | Bang Nguyen Viet ; Tuan Nguyen Anh |
| Subject: | brand equity | brand loyalty | dimensions of brand equity | Marketing mix | milk industry | Vietnam | Viet Nam | Marketingmanagement | Marketing management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markentreue | Brand loyalty | Milch | Milk | Markenwert | Brand equity | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2021.1892007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012514018