The role of selected marketing mix elements in consumer based brand equity creation : milk industry in Vietnam
Year of publication: |
2021
|
---|---|
Authors: | Bang Nguyen Viet ; Tuan Nguyen Anh |
Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 27.2021, 2, p. 72-88
|
Subject: | brand equity | brand loyalty | dimensions of brand equity | Marketing mix | milk industry | Vietnam | Viet Nam | Markenimage | Brand image | Marketingmanagement | Marketing management | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
-
Understanding effective factors affecting brand equity
Bhumiphat Gilitwala, (2022)
-
Šerić, Maja, (2014)
-
Khan, Naveed R., (2021)
- More ...
-
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet, (2022)
-
Ur Rahman, Saleem, (2023)
-
Bang Nguyen Viet, (2024)
- More ...