the concept of brand? And if so, how do copyright and trademark institutions work together to stimulate and promote … allow the appropriation of a meaningful good also confer a brand on it, identifying its sources. This leads to mixed …

widely explored since the early 80's in the fields of customer behaviour and brand management. Indeed, the concept of hedonic … marketing study on hedonic and symbolic brand value perception which we present here. Firstly, we draw upon the hedonic and …-consumption context, investigating the brand choice process of 251 customers among 3 product categories and 9 brands. We use tools …

towards China's decentralization of environment policy implementation as well as its fiscal arrangements. …

Since the inception of economic reforms, China in 1978 and Vietnam in 1986, both countries have become successful … between China and Vietnam?" through a comparative study of the FDI determinants. In other words, this paper revisits the … determinants of FDI into China and Vietnam by employing an augmented gravity model and using a panel dataset containing information …

R&D and innovation have become much more strategic than ever before for the growth of China as well as for its global … perspective explaining the legacy of the past in today's choices. In the second part, we illustrate China's catching up strategy …

rural household survey conducted in Wuwei county (Anhui province, China) in 2008. We apply two complementary approaches : a …

This paper analyzes the changes in public-private sector earnings differentials for local residents in urban China …