The purpose of this paper is to introduce explicitly pleasure and belief in what aims at being a Humean theory of … order to explain the way pleasure determines desires and volition. Whereas pleasure is primarily, in Hume's words, an … impression of sensation, it takes place in the birth of passions as reflecting an idea of pleasure, whose “force and vivacity” is …

happiness. The difficulty comes from the fact that desire does not depend on pleasure as an impression, but on the force of an … idea of pleasure, based upon a belief in the realisation of the correlative impression. Typically, this belief is linked to …'s reactivity to pleasure, and his preference for present (compared to future) pleasures. On the contrary, interest and happiness do …

The purpose of this paper is to introduce explicitly pleasure and belief in what aims at being a Humean theory of … order to explain the way pleasure determines desires and volition. Whereas pleasure is primarily, in Hume's words, an … impression of sensation, it takes place in the birth of passions as reflecting an idea of pleasure, whose “force and vivacity” is …

the concept of brand? And if so, how do copyright and trademark institutions work together to stimulate and promote … allow the appropriation of a meaningful good also confer a brand on it, identifying its sources. This leads to mixed …

The research proposes a methodology allowing both the construction of a brand personality scale and the test of the … ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and … confirmatory analyses. A brand personality structure composed of 12 facets is uncovered and allows clearly differentiating brands …