What consumer responses make a brand experience create brand attachment?
Year of publication: |
2021
|
---|---|
Authors: | Fischer, Dirk ; Praxmarer-Carus, Sandra |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 43.2021, 3, p. 35-48
|
Subject: | Brand Attachment | Brand Experience | Pleasure | Arousal | Distinctiveness | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
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