The combined pressures of desintermediation, deregulation, and industrial restructuring have helped to redefine the nature and importance of bank-client relationships (Schell, 1996). Directors or treasurers of companies often recognize that their relationship is with the bank account manager,...

This paper's objective is to stress the interest for both innovators and designers of a marketing concept that has been widely explored since the early 80's in the fields of customer behaviour and brand management. Indeed, the concept of hedonic perceived value, as defined by Holbrook and...

The postmodern paradigm based on a cultural and a symbolic perspective in marketing and consumer behaviour research emerges from the criticism of the utilitarian logic that has prevailed in the research community in marketing and led researchers to view the consumer as an individual essentially...

La fidélisation au sein des entreprises dites classiques est une question d'actualité très présente en ressources humaines. La fidélisation au sein des associations des bénévoles est un sujet d'actualité. La plupart des études traitent des moyens de fidéliser ces ressources, très peu...

We analyse the interaction between a seller and customers in a shop on the fruits and vegetables wholesale market in Marseille using an unique data set. We find that customers' bargaining activity is correlated with the kind and location of the business. To determine how the interactions between...

Some of the phenomena where the “globalization” concept is applied include the internationalization of markets, globalization of culture, polítical hegemony of world by some states, or groups of states, the increasing power of supranational institutions, and the development of a global...

Le thème choisi pour ces Journées 2 est un vrai défi pour les chercheurs en histoire moderne, notamment pour les chercheurs portugais. Ceux qui font des recherches sur les débuts de l'époque moderne, c'est-à-dire, les XVème, XVIème, XVIIème et XVIIIème siècles, s'aperçoivent des...