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À la recherche de l'avantage concurrentiel associatif : l'intérêt pour une association du secteur sanitaire, social et médico-social de définir sa différence
Linz, Blanca - HAL - 2013
Peut-on déterminer l'avantage concurrentiel d'une association par rapport à une entreprise lucrative du même secteur ? Le résultat de cette étude comparative permet de relever quelques convergences et divergences entre deux formes entrepreneuriales très différentes, autour d'une...
Persistent link: https://www.econbiz.de/10010898450
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Comment se positionner en tant que client préférentiel auprès de ses principaux fournisseurs sur la famille d'achats des composants électroniques LEDs ?
Coste, Richard - HAL - 2013
Ce mémoire a pour objectif de définir une démarche permettant à toute entreprise de se positionner en tant que client préférentiel auprès de ses fournisseurs. Cette notion de client préférentiel fut durant de nombreuses années étudiée de façon unilatérale par une approche marketing...
Persistent link: https://www.econbiz.de/10010820407
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How well does brand personality predict brand choice ?
Ambroise, Laure; Ferrandi, Jean-Marc; Merunka, Diwght; … - HAL - 2004
The research proposes a methodology allowing both the construction of a brand personality scale and the test of the ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and confirmatory analyses. A brand personality structure composed of...
Persistent link: https://www.econbiz.de/10008788845
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Entrepreneur, entrepreneuriat (et entreprise) : de quoi s'agit-il ?
Pesqueux, Yvon - HAL - 2014
après avoir questionné la notion d'entrepreneur et d'entrepreneuriat, il sera question de l'extensivité de la figure avec la référence actuelle à l'entrepreneur institutionnel et à l'entrepreneur social.
Persistent link: https://www.econbiz.de/10010930227
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Return migrants : The rise of new entrepreneurs in rural China
Démurger, Sylvie; Xu, Hui - HAL - 2011
This paper analyzes return migrants' occupational choice upon their return to their home village, by using an original rural household survey conducted in Wuwei county (Anhui province, China) in 2008. We apply two complementary approaches : a horizontal comparative analysis of occupational...
Persistent link: https://www.econbiz.de/10009323941
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Financial Development, Entrepreneurship, and Job Satisfaction
Bianchi, Milo - HAL - 2012
This paper shows that utility differences between the self-employed and employees increase with financial development. This effect is not explained by increased profits but by an increased value of non-monetary benefits, in particular job independence. We interpret these findings by building a...
Persistent link: https://www.econbiz.de/10009647496
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Entrepreneurship and Rent-Seeking Behavior
Dejardin, Marcus - HAL - 2011
entrepreneurship and rent-seeking behavior. It comprises the introduction of employed concepts, the discussion of the allocation of … entrepreneurs between different types of economic projects, namely between innovative entrepreneurship and rent-seeking, as well as … the explicative factors of the allocation. Interactions between entrepreneurship, rent-seeking and growth are considered …
Persistent link: https://www.econbiz.de/10009278310
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Determinants of self-employment : the case in Vietnam
Do, Thi Quynh Trang; Duchêne, Gérard - HAL - 2007
The determinants of self-employment are widely studied in the economic literature in recent twenty years. However, in the case of Vietnam where self-employed population takes an important proportion in workforce, it remains an under researched area. By using the data from the Vietnam Household...
Persistent link: https://www.econbiz.de/10010750708
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Entrepreneurship and Culture
Thurik, Roy; Dejardin, Marcus - HAL - 2012
role. In this paper, we give examples of various theories on the relationship between cultural values and entrepreneurship …
Persistent link: https://www.econbiz.de/10010898499
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ACHIEVING LEGITIMACY IN ENTREPRENEURSHIP EDUCATION: A CASE STUDY
Lefebvre, Miruna Radu; Redien-Collot, Renaud - HAL - 2012
entrepreneurship. Management and entrepreneurship education strive both for academic and market legitimacies. We think entrepreneurship … emphasizing the institutionalization of entrepreneurial mindset in French entrepreneurship higher education. …
Persistent link: https://www.econbiz.de/10010898522