Building a Powerful Entrepreneurial Brand : The Role of Critical Success Factors and Their Impact on Competitive Advantage
Year of publication: |
2018
|
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Authors: | Otubanjo, Olutayo |
Publisher: |
[2018]: [S.l.] : SSRN |
Subject: | Erfolgsfaktor | Success factor | Markenführung | Brand management | Wettbewerbsvorteil | Competitive advantage | Entrepreneurship | Entrepreneurship approach |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Brand Management, Vol. XV, No. 1, March 2018, pp. 25-44 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 17, 2018 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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