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dimensions of brand equity to be adapted to retail brands and which feedback effects of brand extension can occur on the image of … retailer when a retail brand (which is the extended brand) dissatisfies consumers. Results show that there are two policies of … between the various categories of retail brands leads to consider two different models of brand equity. Whereas private labels …
Persistent link: https://www.econbiz.de/10008792257
Based on recent data concerning the French distribution networks in retail and services, this paper highlights several stylized facts relating to the sector-based differences in the organizational choices. Until now this issue has not been studied in the economical literature. This paper...
Persistent link: https://www.econbiz.de/10009401095
se unobjectionable from Rothbard's libertarian perspective on property rights and contract theory, but that they fail to …
Persistent link: https://www.econbiz.de/10010820940
compare two types of contracts : a deforestation performance-based contract and a conditional avoided deforestation …-based contract. Because of the implementation and transaction costs, each kind of REDD+ contract implies a dramatically different … information rent / efficiency trade-off. If the contract is performance-based (resp. conditionality-based), information rents are …
Persistent link: https://www.econbiz.de/10010635034
The public utilities are an interesting testing ground to understand the relation and asymmetry of information between an agent and his principle. The normative theory of agency and the positive theory of agency represent theory sphere of the contractual relation and the incentive and...
Persistent link: https://www.econbiz.de/10008789113
Russia and its main gas company Gazprom, essential suppliers for the European gas market, are today at the centre of the debate surrounding the security of the European Union's gas supply. A variety of factors have focussed interest on the question of Gazprom's industrial strategies and more...
Persistent link: https://www.econbiz.de/10008792407
1980s. In such a dynamic context, the contract may take place over several periods and develop repeated interactions. Then …, the principal topics of the analysis are commitment, reputation, memory and the renegotiation of the contract. Few papers … have tried to apply the predictions of dynamic contract theory to data. The examples of applications introduced in this …
Persistent link: https://www.econbiz.de/10008792681
is the generalization of a breach of a term of contract. …
Persistent link: https://www.econbiz.de/10008794157
L'influence des marques de distributeur sur le rayon a été négligée au profit de la coordination et de la juxtaposition des produits Cette recherche porte sur la manière dont les marques de distributeur ou nationales par leur interaction avec leur juxtaposition et leur coordination,...
Persistent link: https://www.econbiz.de/10008789376
the concept of brand? And if so, how do copyright and trademark institutions work together to stimulate and promote … allow the appropriation of a meaningful good also confer a brand on it, identifying its sources. This leads to mixed …
Persistent link: https://www.econbiz.de/10008789455