Showing 1 - 10 of 11
Industrial markets are frequently characterized by an oligopolistic market structure. As a result, suppliers may become highly selective with respect to decisions that involve collaborating with certain customers. Buying firms must therefore be more attractive than their rivals to obtain...
Persistent link: https://www.econbiz.de/10011025974
Advertising competes for scarce consumer attention, so more profitable advertisers send more messages to break through …
Persistent link: https://www.econbiz.de/10010899933
trade interacts with this problem of market intransparency. Sellers must communicate their offers through costly advertising …
Persistent link: https://www.econbiz.de/10010635068
&D, advertising and the competitive environment.The empirical findings confirm the predictions of a dynamic model that complements … advertising in order to extract maximal rents; thus, lower costs of ads may favor R&D. …
Persistent link: https://www.econbiz.de/10010738853
Since von Neuman and Morgenstern's (1944) contribution to game theory, the expected utility criterion has become the standard functional to evaluate risky prospects. Risky prospects are understood to be lotteries on a set of prizes. In which case a decision maker will receive a precise prize...
Persistent link: https://www.econbiz.de/10010750553
purchasing insurance and the willingness to pay. In the decision to insure, more than 25% of the respondents refuse to buy …
Persistent link: https://www.econbiz.de/10010635162
A general framework is suggested to describe human decision making in a certain class of experiments performed in a trading laboratory. We are in particular interested in discerning between two different moods, or states of the investors, corresponding to investors using fundemental investment...
Persistent link: https://www.econbiz.de/10010635200
In the loss domain, both practical and ethical considerations rule out the systematic use of an incentive-compatible procedure involving real losses. The experimental study presented here aims at investigating whether some easier-to-implement procedure could be adequately used. For that purpose,...
Persistent link: https://www.econbiz.de/10011025585
); and a "purchasing trips model", which concerns trips of consumers during their purchasing activities. This communication …
Persistent link: https://www.econbiz.de/10010820745
Increasing concerns about environmental and social impacts have made multicriteria analysis (MCA) increasingly popular in decision making processes. The present paper proposes a new methodology which allows taking into account multicriteria aspects, stakeholder's preferences and long time...
Persistent link: https://www.econbiz.de/10010821438