Similar Search Results

A new affinity measure based on the personality of brands and newspapers/magazine brands: a French Perspective

Valette-Florence, Pierre; Valette-Florence, Rita - HAL - 2012

The targets of advertising have been traditionally defined through socio-demographic criteria such as age, gender and social class. These criteria serve as a means primarily for reaching a brand's existing or potential customers as effectively as possible.....

Persistent link: https://www.econbiz.de/10010898772

e-voicing an opinion on a brand

Roederer, Claire; Filser, Marc - HAL - 2011

ratings regarding brands. This research explores this phenomenon from the consumer point of view and suggests potential …

Persistent link: https://www.econbiz.de/10009147621

China Apparel in Textiles World Values Chains

Ruffier, Jean - HAL - 2012

This paper analyses the expansion of China's clothing industry in world textile value chains. Using data from … started China's clothing manufacturing. Lacking experience in consumer markets and designing, original equipment manufacturing …

Persistent link: https://www.econbiz.de/10010820997

Does Monitoring Decrease Work Effort ? The Complementarity Between Agency and Crowding-Out Theorie

Dickinson, David; Villeval, Marie-Claire - HAL - 2004

intrinsic motivation is crowded out when monitoring is above a certain threshold. We identify that both interpersonal principal …

Persistent link: https://www.econbiz.de/10008792805

Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité

Lebraty, Jean-Fabrice; Lobre, Katia - HAL - 2010

Cet article concerne une nouvelle modalité d'externalisation : le crowdsourcing. Il vise à répondre à la question suivante : comment une opération de crowdsourcing permet-elle de créer de la valeur pour une organisation ? Dans le cadre d'une approche interprétative, une étude...

Persistent link: https://www.econbiz.de/10008788923

Quelle opérationnalisation de l'implication pour concilier théories de la motivation et théories de l'implication ?Réflexion en faveur d'une nouvelle échelle de mesure de l'implica...

Demery-Lebrun, Marc - HAL - 2006

'implication comme une composante de la motivation. Pour rendre effectives les opportunités ainsi offertes, il est important que les … multi-dimensionnelle. La première composante est relative au déclenchement de la motivation, et traduit les formes …. , 1993 ; Blau, 2003. La deuxième composante appréhende la direction de la motivation à travers la planification dans le …

Persistent link: https://www.econbiz.de/10008789096

La motivation des salariés et la performance dans les entreprises

Mucha, Laura - HAL - 2010

'efficience économique pour l'entreprise. Par conséquent, nous pouvons nous demander quelles sont les techniques de motivation adoptées par … les entreprises et si la motivation des salariés représente un véritable levier de performance pour les entreprises. …

Persistent link: https://www.econbiz.de/10008789582

Biased  Information  and  Effort

Rosaz, Julie - HAL - 2012

We study the impact of information manipulation by a principal on the agent's effort. In a context of asymmetric information at the principal's advantage, we test experimentally the principal's willingness to bias (overestimate or under-estimate) the information she gives to her agent on his...

Persistent link: https://www.econbiz.de/10008790485

Does Monitoring Decrease Work Effort?

Dickinson, David; Villeval, Marie Claire - HAL - 2008

Agency theory assumes that tighter monitoring by the principal should motivate agents to increase their effort, whereas the "crowding-out" literature suggests that the opposite may occur. These two assertions are not necessarily contradictory provided that the nature of the employment...

Persistent link: https://www.econbiz.de/10008790842

Incentives for Accuracy in Analyst Research

Crifo, Patricia; Sami, Hind - HAL - 2011

This paper proposes a model to analyze the dynamic relations between incentive contracts and analysts' effort in providing accurate research when both ethical and reputational concerns matter. First, we show that reputation picks up ability and thus serves as a sorting device: when analysts have...

Persistent link: https://www.econbiz.de/10008836790