Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong
Year of publication: |
2003
|
---|---|
Authors: | Prendergast, Gerard ; Wong, Claire |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 20.2003, 2, p. 157-169
|
Publisher: |
MCB UP Ltd |
Subject: | Brands | Consumer behaviour | Clothing | Children | Motivation | Hong Kong |
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