Previously, studies of consumer satisfaction have often used surveys or interviews as the preferred method of choice. In this paper, we suggest an alternative method, using a combination of revealed and stated preference techniques in order to study consumer satisfaction with organic food...

Retailers’ tend to become trapped in a price-promotion war where price issues are dealt with on a short-term basis, indicating almost solely tactical choices. Since price is the only part of the marketing mix providing direct revenues to the organisation, it should also be of strategic...