Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Harvard Graduate School of Business Administration"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Approche sémiotique de la gest...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing
7
Marketingmanagement
6
Marketing management
5
Consumer behaviour
2
Einzelhandel
2
Konsumentenverhalten
2
Market research
2
Marktforschung
2
Retail trade
2
Beziehungsmarketing
1
Brand
1
Competition
1
Consumer goods industry
1
Consumer society
1
Customer satisfaction
1
Handelsmarke
1
Konsumgesellschaft
1
Konsumgüterindustrie
1
Kundendienst
1
Kundenorientierung
1
Kundenzufriedenheit
1
Markenartikel
1
Markenname
1
Merchandising
1
Product design
1
Product management
1
Produktgestaltung
1
Produktmanagement
1
Relationship marketing
1
Store brand
1
USA
1
United States
1
Verbraucherzufriedenheit
1
Wettbewerb
1
more ...
less ...
Type of publication
All
Book / Working Paper
8
Type of publication (narrower categories)
All
Collection of articles of several authors
2
Reprint
2
Sammelwerk
2
Aufsatzsammlung
1
Collection of articles written by one author
1
Sammlung
1
Language
All
English
8
Author
All
Barwise, Patrick
1
Britton, Terry
1
Johnson, Brian
1
Kumar, Nirmalya
1
LaSalle, Diana
1
Levitt, Theodore
1
Meehan, Sean A.
1
Nunes, Paul
1
Silk, Alvin J.
1
Steenkamp, Jan-Benedict E. M.
1
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
Springer Fachmedien Wiesbaden
137
American Marketing Association
84
National Bureau of Economic Research
50
Edward Elgar Publishing
23
IGI Global
21
OECD
20
Books on Demand GmbH <Norderstedt>
17
Fördergesellschaft Marketing an der Universität Augsburg
17
Haufe-Lexware GmbH & Co. KG
17
Verlag Dr. Kovač
16
W. Kohlhammer GmbH
15
American Management Association
14
De Gruyter Oldenbourg
14
USA / Bureau of the Census
14
Deutschland <Bundesrepublik> / Statistisches Bundesamt
13
Springer International Publishing
13
Uni-Taschenbücher GmbH
13
Duncker & Humblot
12
Fachhochschule Reutlingen / European School of Business
12
GATE Germany, Konsortium Internationales Hochschulmarketing
12
Springer-Verlag GmbH
12
Verlag Franz Vahlen
12
Academy of Marketing Science
10
Deutschland / Statistisches Bundesamt
10
Springer Gabler <Firma>
10
National Industrial Conference Board
9
NetLibrary, Inc
9
Absatzwirtschaftliche Gesellschaft
8
Chartered Institute of Marketing
8
Conference Board in Canada
8
European Society for Opinion and Marketing Research
8
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
8
UVK Verlagsgesellschaft mbH
8
Food and Agriculture Organization of the United Nations
7
Gesellschaft für Konsum-, Markt- und Absatzforschung
7
Peter Lang GmbH
7
Technische Universität Braunschweig
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Axel-Springer-Verlag / Marketing Anzeigen
6
more ...
less ...
Published in...
All
The Harvard business review paperback series
2
Ideas with impact
1
Management dilemmas
1
What is? series
1
Source
All
ECONIS (ZBW)
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Priceless : turning ordinary products into extraordinary experiences
LaSalle, Diana
;
Britton, Terry
-
2003
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10001717317
Saved in:
2
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
3
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
4
Ted Levitt on marketing
Levitt, Theodore
-
2006
Persistent link: https://www.econbiz.de/10003314643
Saved in:
5
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
6
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
7
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
Saved in:
8
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
