Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Harvard Graduate School of Business Administration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Neuere Ansätze für Prognosen i...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
7
Marketingmanagement
6
Marketing management
5
Einzelhandel
2
Market research
2
Marktforschung
2
Retail trade
2
Beziehungsmarketing
1
Brand
1
Competition
1
Consumer behaviour
1
Consumer goods industry
1
Consumer society
1
Customer satisfaction
1
Handelsmarke
1
Konsumentenverhalten
1
Konsumgesellschaft
1
Konsumgüterindustrie
1
Kundendienst
1
Kundenorientierung
1
Kundenzufriedenheit
1
Markenartikel
1
Markenname
1
Merchandising
1
Relationship marketing
1
Store brand
1
USA
1
United States
1
Verbraucherzufriedenheit
1
Wettbewerb
1
more ...
less ...
Type of publication
All
Book / Working Paper
7
Type of publication (narrower categories)
All
Collection of articles of several authors
2
Reprint
2
Sammelwerk
2
Aufsatzsammlung
1
Collection of articles written by one author
1
Sammlung
1
Language
All
English
7
Author
All
Barwise, Patrick
1
Johnson, Brian
1
Kumar, Nirmalya
1
Levitt, Theodore
1
Meehan, Sean A.
1
Nunes, Paul
1
Silk, Alvin J.
1
Steenkamp, Jan-Benedict E. M.
1
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
Springer Fachmedien Wiesbaden
123
American Marketing Association
94
Fördergesellschaft Marketing an der Universität Augsburg
21
European Society for Opinion and Marketing Research
20
Edward Elgar Publishing
19
W. Kohlhammer GmbH
16
Haufe-Lexware GmbH & Co. KG
15
De Gruyter Oldenbourg
14
Books on Demand GmbH <Norderstedt>
13
OECD
13
Uni-Taschenbücher GmbH
13
Duncker & Humblot
12
Fachhochschule Reutlingen / European School of Business
12
GATE Germany, Konsortium Internationales Hochschulmarketing
12
Verlag Dr. Kovač
12
IGI Global
11
Springer International Publishing
11
Springer-Verlag GmbH
11
Verlag Franz Vahlen
11
Absatzwirtschaftliche Gesellschaft
10
Academy of Marketing Science
10
National Bureau of Economic Research
10
Springer Gabler <Firma>
10
Chartered Institute of Marketing
9
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
9
NetLibrary, Inc
9
American Management Association
8
Deutsche Marketing-Vereinigung
8
Gesellschaft für Konsum-, Markt- und Absatzforschung
8
Institut für Marketing <Münster, Westfalen>
8
UVK Verlagsgesellschaft mbH
8
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
Technische Universität Braunschweig
7
Axel-Springer-Verlag / Marketing Anzeigen
6
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
6
Wiley-VCH
6
Berliner Wissenschafts-Verlag
5
Center of Market Oriented Product and Production Management
5
Deutscher Marketing-Verband
5
more ...
less ...
Published in...
All
The Harvard business review paperback series
2
Ideas with impact
1
Management dilemmas
1
What is? series
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
2
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
3
Ted Levitt on marketing
Levitt, Theodore
-
2006
Persistent link: https://www.econbiz.de/10003314643
Saved in:
4
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
5
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
6
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
Saved in:
7
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
