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Transforming your go-to-market strategy : the three disciplines of channel management
Rangan, V. Kasturi - 2006
The promise of channel stewardship -- Mapping an industry -- Building and editing the channel value chain I: the key principles -- Building and editing the value chain II: a framework for getting started -- Aligning and influencing the channel value chain I: the concept of power -- Aligning and...
Persistent link: https://www.econbiz.de/10003158636
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Harvard business review on retailing and merchandising
2008 - [Reprint]
Persistent link: https://www.econbiz.de/10003725810
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - 2007
Persistent link: https://www.econbiz.de/10003350841
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What is marketing?
Silk, Alvin J. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003339746
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Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
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Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick; Meehan, Sean A. - 2004
Persistent link: https://www.econbiz.de/10001830108
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Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul; Johnson, Brian - 2004
Persistent link: https://www.econbiz.de/10001932772
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When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
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Strategic marketing management : readings
Dolan, Robert J. (ed.) - 1991
Persistent link: https://www.econbiz.de/10000848495