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ECONIS (ZBW)
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Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
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2
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
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3
Best face forward : why companies must improve their service interfaces with customers
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
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2007
-
[Reprint]
Persistent link: https://www.econbiz.de/10001902044
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4
Strategic marketing management : readings
Dolan, Robert J.
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000848495
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5
Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich
;
Joachimsthaler, Erich A.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414575
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6
Harvard business review on emerging markets
2008
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[Reprint]
Persistent link: https://www.econbiz.de/10003683060
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7
Priceless : turning ordinary products into extraordinary experiences
LaSalle, Diana
;
Britton, Terry
-
2003
-
[Nachdr.]
Persistent link: https://www.econbiz.de/10001717317
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Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
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