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~institution:"Harvard Graduate School of Business Administration"
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Strategic management
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Govindarajan, Vijay
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Joachimsthaler, Erich
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IGI Global
69
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62
American Marketing Association
61
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59
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48
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Ideas with impact
11
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2
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1
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1
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ECONIS (ZBW)
51
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1
Reinventing the CFO : how financial
managers
can transform their roles and add greater value
Hope, Jeremy
-
2006
Persistent link: https://www.econbiz.de/10003148589
Saved in:
2
Manager's toolkit : the 13 skills
managers
need to succeed
Bartlett, Christopher A.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10001791993
Saved in:
3
The first 90 days : critical success strategies for new leaders at all levels
Watkins, Michael
-
2003
Persistent link: https://www.econbiz.de/10013549473
Saved in:
4
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
5
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
6
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
7
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
8
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
9
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
Saved in:
10
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
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