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~institution:"Harvard Graduate School of Business Administration"
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Harvard Graduate School of Business Administration
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ZEW
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Harvard business essentials series
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ECONIS (ZBW)
11
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Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
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2
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
3
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
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4
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
5
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
6
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
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7
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
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8
Strategic marketing management : readings
Dolan, Robert J.
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000848495
Saved in:
9
Getting to plan B : breaking through to a better business model
Mullins, John W.
;
Komisar, Randy
-
2009
Persistent link: https://www.econbiz.de/10003815698
Saved in:
10
Entrepreneur's toolkit : tools and techniques to launch and grow your new business
2005
Persistent link: https://www.econbiz.de/10002051909
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